Printed Tapes
Custom design and brand message directly integrated into the textile
Printed tapes make textile products distinctive. They convey design, brand and identity exactly where they are visible and permanently integrated: directly within the tape itself. Colours, patterns, logos or lettering are not merely applied but firmly bonded to the textile component – ensuring an individual appearance and clear brand recognition.
Design instead of a standard solution
Unlike neutral or single-colour tapes, printed versions enable consistent, customer-specific design. The tape becomes a carrier of the brand message and can be precisely adapted to the design of the final product. Whether subtle tone-on-tone solutions or deliberately visible design elements – printing gives the textile character and makes it distinctive.
This is not about short-term effects, but about a lasting visual identity that remains intact even under stress.
Material, print and impact as a unified concept
For printed tapes to achieve their full effect, material, print image and further processing must work together. Different textile bases – such as woven tapes, warp-knit or knitted constructions – influence handle, appearance and the final look. The print design is therefore always adapted to the material to ensure that colours remain clear, lines appear sharp and the tape maintains a high-quality appearance even after processing and use.
Printing is not an additional afterthought, but an integral part of the tape.
Durability and processing reliability
In addition to visual impact, technical quality plays a decisive role. Printed tapes must be processed reliably and retain their design even under mechanical stress. They are therefore engineered to run evenly, be converted reproducibly and sewn securely.
Another key aspect is resistance to care and cleaning processes. Depending on the end product and area of application, requirements vary considerably. Together with the customer, it is defined which stresses the print must withstand – from gentle care at 30 °C or hand washing to boil-proof performance and suitability for industrial cleaning processes. Material, printing method and colour build-up are coordinated accordingly so that both design and functionality are preserved throughout the entire service life of the product.
Custom solutions for series production and special applications
Printed tapes are suitable for both serial products and specialised applications. They can be combined with additional processing steps such as cutting, folding or finishing and are available in various formats – from continuous roll goods to defined lengths. This results in solutions that not only convince in terms of design, but can also be economically integrated into existing production processes.
Typical fields of application
Printed tapes of all kinds are used in many areas of textile processing, including:
- mattress borders and toppers
- home textiles
- garment industry
- technical textiles
- medical applications
- custom solutions
In summary
Printed tapes from Krass+Wissing combine design, brand recognition and quality. They individualise textile products, convey brand messages directly within the material and can at the same time be reliably integrated into industrial processes.
